Job Description :

Name of the role: Commercial Planning Manager, Costa Rica

Location: San José, Costa Rica

Type of contract: Permanent

About Diageo:

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Purpose of the role:

The CP Manager works with Diageo Customer Marketing, Diageo Marketing, Diageo Sales, leading the of the commercial calendar and activation plan ensuring alignment with strategies and completion within the Cycle Planning and Briefing process and drives evaluation/learnings back into the wider business.

Incumbent collaborates and provides input on the development of the Market Channel Strategy, and Category/Portfolio Strategy working with Customer Marketing, Growth Team, Marketing and the Sales Leadership Team – and ensures it is reflected in the market Activity Plans.

The incumbent of the role will also act as key interface between CMO, Finance, Marketing and Innovation Teams, plans and lead BTL A&P and executional trade investment, understanding on right size investment programs to optimize promotional tactics across brand portfolio to ensure targets delivery.

Market Context:

• CCA is a very dynamic market with many opportunities. Our geographical footprint covers 37 countries, where different languages are spoken and we have a population of 80m, 52m of whom are LDA+. Our model is a distributor based RTC with over 40 partners. We also lead several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.

• The Scotch category accounts for approx. 70% of Total NSV, predominantly playing in the Premium and Super Premium segments; Diageo share of market in Scotch varies from 45% to 75% across the region – making us the number one player.

About the role:

Decision Making:

• Leads decision making on the planning of the commercial/ activity calendar and ensures alignment with strategies to unlock growth, working closely with Marketing, Commercial Managers, Customer Marketing and Growth Team.

• c, ensuring right optimization of investment and prioritization of execution, and drivers findings and insights into the wider business.

Financial Responsibility:

• Plans and handles BTL A&P and plans executional trade investment behind activity calendar, optimizes promotional tactics and spend across the portfolio working in conjunction with CMO, Sales, Marketing, Finance, and Innovation teams.

• Handle own T&E operating budget and is expected to adhere to all related policies, and to not exceed its assigned budget.

• Leads measure and evaluation process for the market, with Input from Activation Executive to ensure the right level of investment to improve Rvalueof promotional activities.

• Drives deep understanding of activation results and efficiency, responsible to prepares Pre-Evaluations of activity plans and leads Post Evaluations &gathers findings from activations in order to ensure the right investment to improve Rvalue while delivering for our consumers, shoppers and customers.

Leadership Responsibility

• The role does not have direct reports, but needs to work closely and be able to influence and establish relationships with Diageo internal & external stake holders.

• Great relationship builder with different collaborators across teams (Sales, Customer Marketing, Growth, Finance) working closely to build market business plans.

Key Outputs/Deliverables:

• Responsible for ensuring the organization is equipped with business information to delivery flawless Planning through efficient cycle planning & briefing process.

• Leads activity selection sessions, planning conversations and activity plans / cycle brief sign off´s. Ensures that all activity and A&P is accurately planned and uploaded in planning tool (ADAPT).

• Monitors and supervises A&P and executional trade spend for each project/platform, delivers M&E on activities with input from Activation Executive and drives promotional efficiency (value) and forecasting accuracy of promotional volume.

• Prepares and keep M&E Tracker updated according to M&E policy and ensures full compliance with CARM and Diageo Code of Conduct.

• Leads M4M planning (BTL A&P and Executional Trade Investment), consolidates input from all areas (Growth, Sales, Marketing) presents, follows up for approval and ensuring alignment with M&E Policy, ensures it follows all planning process guidelines.

• Ensures Innovation launching phases makes perfect fit with the Cycle Planning.

• Provides Input on PMR or equivalent experience related to impact in Volume Forecast/BB (Volume Update), BB + Baseline and revise impact, communicates actions and incorporates into the demand plan.

• Generates input for Pre-demand: Activity Calendar, Execution Tracker and Building Blocks, leads forecast desitions with input from Commercial / Market Manager

• Performs other related duties as assigned.

About You:

• Bachelor’s Degree required in Business or related field.

• English and Spanish speaker.

• Minimum 5 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor based businesses.

• Good understanding about how the total sales organization operates and how to drive its efficiency.

• Proven experience leading and mentor teams (own and/or indirect).

• Ability to work around and within a variety of different market conditions and demographic factors.

• Analytical and presentation skills.

• Strong influencing, negotiation and teamwork skills, with a range and adaptability of style.

• Good planning, organization and project management skills.

• Proactive, self-starter.

• Excellent knowledge of Microsoft PowerPoint and Excel.

Worker Type :

Regular

Primary Location:

San Jose

Additional Locations :

Job Posting Start Date :

2024-05-08

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)