Company Description

At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The SVP Director, Strategy oversees the strategy and planning process for assigned clients and supports the vision of the strategy product for the agency, through work for assigned clients and in assistance with new business. The SVP Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop team member’s strategic abilities. The SVP Director is recognized as the expert on the brand, industry, and consumer.

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives

• Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities

• Adept and interested in proactively leading and elevating strategic thinking across a portfolio of brands + running projects. You are an owner vs. an advisor

• Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources

• Clear, data storyteller and problem solver. Can identify meaningful, singular, useable insights/tensions

• Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients

• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final recommendations

• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology

• Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Qualifications

• Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred

• 8+ years of experience in media planning/strategy with progressive levels of responsibility

• 4+ years of previous management experience

• Ability to strategically plan campaigns to align with clients strategic goals and KPIs

• Pitch experience with proven track record

• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc)

• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

• Ability to translate data into viable business solutions to enhance strategies and meet deliverables

• Excellent leadership ability to drive team to deliver results

Additional Information

Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/30/2024.

All your information will be kept confidential according to EEO guidelines.

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