Senior Brand Manager - 2406185839W

Description

About the Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

Introduction and Overview

We are seeking an experienced Senior Brand Manager with a proven track record in commercializing and launching brands in context of the Danish Market Access environment. In this position you will primarily be working with our Oncology portfolio within Solid Tumors in Prostate – and Bladder Cancer. We are looking for someone who is motivated by working in a cross functional and a highly collaborative team. This will be a dynamic environment with motivation, passion and innovation being key drivers for success.

In this team you will utilize your experience as a project leader and marketer to drive the development and implementation of strategic and tactical plans towards the Danish Healthcare system.

Senior Brand Manager - Denmark

The Senior Brand Manager owns the cross-functional Country Value Team and is responsible for the development and execution of the marketing mix. The Senior Brand Manager leads and coordinates the processes related to business planning, marketing plans, product management, market research, new product launches, business performance tracking and multi-channel marketing. The role ensures maximum use of the EMEA created brand strategies and marketing contents and has regular external customer interactions.

Objectives of the Position

• Own the cross-functional Country Value Team within the assigned therapeutic area, among others consisting of Field Medical Advisor, HEMAR Manager and Public Affairs Manager, with the purpose to discuss and decide upon cross-functional matters and priorities and to ensure maximum business impact.

• Develop and implement the local brand plan, leveraging the EMEA strategy, including local strategy, tactical implementation as well as regional and key account planning. Ensure local customer needs and insights are reflected in the strategy and go to market model.

• Responsible for the business performance of the assigned brands, i.e. ensure efficient execution of the brand mix as defined by the brand and operational plans.

• Develop and deploy a cross-functional and omni-channel communication and digital brand strategy with Medical Affairs, HEMAR and Public Affairs for each business cycle and ensure implementation based on validated editorial planning.

• Implement promotional activities (advertising campaigns, multi-channel promotional activity, events, congress booths, marketing ad boards, etc) and local brand projects (eg patient support programs etc). Adapt promotional materials developed by the IBVT or other countries for the brands in scope. Only in specific cases build locally relevant content and materials.

• Lead preparation of sales and cycle meetings for assigned brands, train and support field-based team on strategy and use of Omni-channel campaigns, integrate feedback in further activities.

• Analyze and understand the competitive landscape, the local market and customer needs and insights, using/crafting iConnect, and with regular external customer interactions.

• Member of EMEA marketing functional network.

• Connect with key customers to build network relationship and partnership for market development.

Qualifications

What you will need to succeed

• Successfully tackle problems by continuously searching for areas to improve and innovate.

• Have an open and flexible attitude with an ability to push for actions and results despite challenges and complex partner landscapes.

• Collaborative approach both within and across functional and geographical areas.

• Strive in the light of stressful situations and deadlines, thus deploying a good sense of urgency.

• Proactive and independent way of working being naturally inclined to drive initiatives in a timely manner.

• Develop successful and positive relationships with external as well as internal partners.

• Flexible and service minded approach to interacting with key-stakeholders.

• Structured attitude with regards to project management.

• Desire to provide mentorship and feedback to improve performance of individuals and/or groups.

Qualifications

A minimum of a bachelor’s degree, or equivalent education, in natural sciences, business administration or similar field (required).

A minimum of 5-7 years of work experience in comparable roles (preferred).

• Health care, pharmaceutical or similar industry experience (preferred).

• Experience within Oncology, Prostate and Bladder (preferred).

• Valid driver’s license (required).

• High proficiency in Danish and English language (required).

Application

If you are interested in this position, please apply with an updated CV and Cover letter in English. The selection process will start during the posting period. Please send in your application as soon as possible. We reserve the rights to close the advert earlier. All applicants can expect feedback on the application. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Primary Location Europe/Middle East/Africa-Denmark-Hovedstaden-Birkerod

Organization Janssen Cilag A/S (7070)

Job Function Product Management

Req ID: 2406185839W