Description

We are in search of a dynamic Director of Marketing based in Buford, Georgia. This role is vital in shaping our brand strategy, overseeing marketing campaigns, and driving our digital presence forward. The successful candidate will work closely with various teams, including sales and product management, to ensure marketing objectives are met and our brand's reputation is enhanced.

Responsibilities:

• Develop and implement a comprehensive brand strategy

• Utilize strong digital marketing skills to enhance online presence and engagement

• Formulate marketing strategies for both new and existing products

• Oversee the execution of marketing strategies, including campaigns, events, digital marketing, and public relations

• Collaborate closely with the Sales Team, providing them with the necessary tools, materials, and presentations to meet their commercial objectives

• Guide the daily activities of the marketing team, ensuring the effective implementation of marketing objectives

• Collaborate with the Product Management Team to define marketing materials and programs

• Manage and enhance social media presence, directing programs to improve social media reputation and recognition

• Develop and deliver marketing and communication strategies for the organization

• Conduct continuous analysis of the competitive environment and consumer trends

• Oversee and evaluate market research, adjusting the marketing strategy to meet changing market conditions

• Utilize a strong analytical and quantitative skill set to analyze data, interpret results, and produce actionable changes

• Collaborate effectively with cross-functional internal teams and external agencies/contractors

Please reach out to Alex Parton via LinkedIn

Requirements • Proven experience in a similar role at a senior level, preferably as a Director of Marketing.

• Proficient in using CRM and Database systems to manage customer interactions and data.

• Familiarity with EO/IR systems and their application in marketing strategies.

• Experience in analyzing data through Facebook Insights and Google Analytics to inform marketing decisions.

• Proven ability in creating effective Advertisements to promote brand awareness and product sales.

• Demonstrated skills in increasing Brand Awareness through innovative marketing campaigns.

• Experience in Campaign Planning and execution across various marketing channels.

• Proficiency in Design software and principles to create appealing marketing materials.

• Familiarity with Digital marketing strategies including SEO, email marketing, and social media campaigns.

• A strong understanding of Brand Strategy and its implementation to align with business goals. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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