Classification:

Salary

Job Description:

Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?

At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We’ve been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries. The Hartford Business Journal even named us one of Connecticut’s top family-owned companies in 2017!

We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.

We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then what are you waiting for? Join the family and expand your horizons!

Just some of our benefits:

• Medical

• Dental

• Vision

• 401k

• Tuition reimbursement

• 13 paid holidays, that includes 1 week of paid plant shutdown between the Christmas and New Year's Day holidays

• Paid vacation and sick time

• Flexible spending

• Life Insurance, AD&D and Supplemental Insurance

POSITION SUMMARY

The Senior Marketing Communications Specialist works under the direction of the Sr. Marketing Communications Strategist to support the marketing communications function for key business segment(s) including coordination and implementation of integrated marketing communications plans that effectively educate and promote the organization and our products to customers and prospects, covering all facets of traditional and digital media.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Additional duties and responsibilities may be assigned, as necessary.

Coordination and Implementation of Marketing Strategy (50%)

• Assists in leading integrated Marketing Communications planning for commercialization of products, new programs, campaigns promotions, and branding initiatives including but not limited to working with cross functional teams to develop creative briefs, tools, displays, promotional materials, etc.

• Key contributor in the strategic development, design, and execution of all marketing media for new and existing products from conception to completion within schedules and budgets, in accordance with our Global Brand Identity. Media includes, but is not limited to, advertising, collateral, packaging, POP/displays, signage, samples, and email.

• Participate and assist in content and value proposition development; support multiple forms of content creation and distribution, such as advertisements, videos, catalogs, brochures, website, emails, presentations and newsletters.

• Lead cross-functional team meetings to ensure strong collaboration of current projects, timelines, risks, as well as product launch and other high-priority initiatives.

2. Marketing Media Coordination and Execution (35%)

• Co-author the development of drip/nurture email campaigns; execute using the Pardot platform in support of integrated marketing communications planning.

• Prepare customer direct mail campaigns, including generation of mailing lists and management of execution with external vendor(s).

• Coordinate and maintain all marketing tools inventory, including monthly analysis and semi-annual physical inventories to avoid obsolete materials and maintain low skid count; direct liaison with external vendor and sales team. Analyze usage rates to quote and purchase tools more effectively and efficiently in maintaining optimal inventory levels.

3. Project Management (15%)

• Work with Marketing Project Manager to prioritize projects through completion utilizing department project management software, including submission of work orders, development and management of timelines in coordination with graphics team leader for project prioritization and resource planning.

• Daily interaction with team members, vendor sourcing/negotiating/day-to-day management and receipt of goods.

• Manage the document retention and purchasing process for all marketing projects according to established department procedure including quoting, purchase orders, invoicing and contractual agreements.

REQUIRED SKILLS & QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

• Bachelor’s degree in the Marketing or Communications field is required. Master’s preferred.

Specialized Skills and Experience :

• Minimum 6+ years experience in product marketing/marketing communications experience, including traditional and digital media, in the B2B space.

• Prior experience handling projects from inception to completion.

• Familiarity with specifying and printing marketing collateral and tools, including press runs.

• Trade show, media advertising, and PR experience, including planning, preparation and execution.

• Strategically solves problems and thinks broadly to develop creative solutions to project challenges.

• Ability to handle multiple priorities in a deadline driven environment; outstanding time management skills.

• Excellent organizational skills in managing multiple projects simultaneously, coordinating and communicating with various team members, with thorough follow-through to completion.

• Comprehends the interdependency of tasks related to successful completion of project.

• Ability to work with various personalities across multiple departments in meeting project needs.

• Good listening skills, verbal and written communication.

• Takes initiative, hands on direction, is self-motivated and assertive.

• Team cooperation - maintain positive, cooperative attitude with all employees and customers.

• Knowledge and experience with a project management software such as Microsoft Project, Basecamp, Workfront, or equivalent preferred.

• Computer Skills: thorough knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook). Intermediate knowledge of and functional proficiency in ERP and CRM systems; Oracle JD Edwards EnterpriseOne and Salesforce preferred.

Travel Requirement:

• 5%; domestic and/or international

• A current passport is required

Physical Requirements:

• Lift: Must be able to lift and/or carry a minimum of 15 pounds. 

• Push/Pull: Must be able to push/pull 15 pounds.

• Standing: Must be able to stand at least 3 hours of the day.

• Sitting: Must be able to sit at least 7 hours of the day.

LATICRETE is a world-wide manufacturer and marketer of globally proven construction solutions used in residential, commercial and industrial applications. For over 50 years, LATICRETE has provided the technology, products and experience to make innovative, permanent installations and repairs for the construction market. Architecturally specified and professionally endorsed by installers, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every application.