Unilever DMP and Audience Manager in Toronto, Ontario
Are you a DMP and Audience Manager looking for your next great opportunity? In this role, you will promote the use of data to drive strategic decisions regarding personalized online customer experiences and data driven marketing activities. You will collaborate and guide various teams to successfully deliver data driven programs to support their business goals. We're looking for someone with a deep understanding of various targeting & analytic platforms and personalization technologies, delivered at scale.
What You’ll Do
DMP Operations and Campaign Management (60%):
Work in the Data Management Platform to define, build, extract, and evolve segments/audiences for use in initiatives by Media agency, CRM and digital marketing teams (websites, email and advertising)
Understand each LOB’s overall business objectives and identify personalization and/or targeting opportunities
Analyze campaign performance and implement relevant, actionable strategies to improve performance for recurring events
Analyze user behaviour for priority audiences and make recommendations/changes to increase performance based on goals
Collaborate with partners (digital marketing, CRM, Media, Ustudio, and Shopper marketing) on key initiatives
In partnership with Digital Marketing Analyst and Business Intelligence teams, use a variety of research techniques to inform personalization initiatives: competitive analysis, web analytics, customer analytics, advertising analytics, surveys, usability evaluations, past initiatives, market trends, etc.
Engage closely with the Digital, Media, and CRM leads to understand campaign performance, content, and personalization goals, define the execution strategy leveraging the various targeting platforms available via Unilever Marketing Cloud
Define, drive, and carry out Process, Documentation, Operational Efficiencies, Change Management, and Governance/Op Model
Business Planning (20%):
Work with diverse groups (media, marketing, CRM, digital and Ustudio) about strategy for personalization solutions to be used on meaningful digital experiences
Manage optimization projects including, but not limited to, websites, e-mail, mobile and final analysis and presentation of results
Collaborate with other teams to measure impact of the site experience to other channels
Planning and development projects about data ingestion to enable personalization efforts and segmentation
Contribute to establishment of data governance around data ingestion/distribution, data elements on site (ex. meta data, tagging)
Work on an agile team delivering sprints on a monthly basis. Take the lead on research and ideation through to design, development, deployment, measurement, and iteration
Keep on top of industry standards and provide POV/white paper on recommended actions
Craft a playbook based on standard methodologies, and democratize capabilities across the organization
Educate brand teams on the benefits of online personalization and audience targeting
Reporting and Analytics (10%):
Ongoing measurement of each initiative in collaboration with Digital Marketing Analyst
Present findings to partners to build an atmosphere of transparency and data-driven optimization
What You’ll Need to Succeed
1+ years of working with a Data Management Platform (DMP)
Good understanding and experience using Adobe Audience Manager and Adobe Target; knowledge of Adobe Analytics and intermediate knowledge of Google analytics tools
3+ years of work experience in digital marketing, martech, agency or related field
Understand the fundamentals of A/B testing
Strong analytical, discernment and conceptual ability are essential
Ability to provide ongoing insights on issues and initiatives
Be well organized, self-starting; able to prioritize work effectively and with strong attention to detail
Demonstrate an ability to work under pressure
Experience introducing new (digital) services or capabilities at a major organisation
Real passion for the digital world and its implications for business
Logical thinker with ‘data mindset’
Experience in working in teams yet self-motivated and able to work with high levels of trust
Passion for the social & digital world and its implications for business
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com < mailto:NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com > . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au 1-855-239-5459 ou NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com < mailto:NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com >. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.
We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.