Unilever Associate Marketing Manager - Food Solutions in Toronto, Ontario
Background and Purpose of the Job
Do you think that great marketing execution needs to be simple to be effective? Do you have critical thinking skills and have a consistent track record of developing an annual plan and delivering it on time and in full. If you are a passionate lover of brands with an insatiable curiosity about why consumers make the brand choices they do, and why brands matter so much to them – this unique and highly visible opportunity is for you.
It is an exciting time to be a part of our Global Foods and Refreshment Organization at Unilever! We have a significant opportunity in North America to make our brands, products and services available to more than 360 million consumers and over 1.6 million Foodservice eating locations across Canada and the US. If you can inspire a sales organization to execute this plan, then consider an opportunity to make a bigger difference at Unilever Food Solutions.
At Unilever, we act fast to anticipate consumer needs, fast to translate ideas into new products, and fast to make, distribute and market them. We build products that people enjoy, trust and use in their daily lives. A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that supports diversity. You can craft your own career path as you work with teams and people that drive our sustainable business growth.
The way Canadian foodservice operators make business purchases is changing. Today’s restaurant operators have more choices to make when it comes to what they buy and how they buy it. As part of the Food Solutions North America Marketing Team, you will team up with a dynamic and flexible team where people are encouraged to think differently, to develop marketing activities that work. As an organization we provide:
The opportunity to work in a highly professional and ambitious environment
Insight driven marketing that puts our customer at the heart of everything we do
A strong culture with passion for living our purpose that we will “FREE CHEFS TO LOVE WHAT THEY DO!"
Who You Are & What You’ll Do
Reporting into the Senior Operator Marketing Manager, the role of the Associate Operator Marketing Manager is to become the guide in reaching Small Independent Restaurant Operators via our Canadian distributor partners and with premier national activations. In this role you will be responsible for delivering the Canadian distributor plan by developing powerful tools and national activations designed for simple and effective engagement and conversion. You will be focused on growing our reach, relevance and performance with the Restaurant Operators through our Distributors and via Club, Cash and Carry Channel. You will lead the Free Trade Operator Conversion Team, a cross-functional team of channel partners responsible for building and delivering the annual sales & marketing plan and achieving growth targets
Develop the Canada strategic plan for free trade, that addresses the overall channel business plan
Build and Cascade impactful conversion driven activations, promotions and tools (on time), designed to get sales to execute the plan, to create awareness, to engage, and to drive sell-out. You will work closely with our agency partners by providing crisp and clear briefs Ensure projects are completed to your creative satisfaction (simple and effective) and within budget and timeframe Deliver tools to the sales team with a goal of encouraging them to execute precisely
Monitor execution, and use strong quantitative and qualitative analytical skills to get a deep understanding of execution performance - Find new ways to measure performance, when standard data is not always available
Diagnose and make decisions based on your performance analysis and customer feedback
Scorecard performance and inform key partners on progress
Work closely with Capabilities Manager to ensure our sales force is properly trained in execution of the strategy
Prepare and deliver insight-driven customer presentations, supporting customer development with face-to-face meetings at key trade partners.
Fully bring to bear integrated demand creation to drive sell-out.
Drive Front of House brand awareness and engagement via collaboration with Unilever Canada retail on national activations
Plan and Co-ordinate Strategic Industry Events
Work with other marketing and non-marketing functions, including Retail Brand Marketing, Category Marketing, Customer Development, Digital Marketing, Finance, Training, and CD Operations
What You'll Need to Succeed
Key Standards of Leadership
Consumer and customer centricity
Bias For Action and real passion for High Performance
Strong eye for business and project management skills
Drives performance and knows the importance of frequent monitoring
Can handle and make budget/spending decisions exceptionally well
Understands the foodservice environment and operators’ path to purchase (working knowledge).
High cross-functional leadership and influencing skills and ability to encourage others
Proven ability to independently connect the dots of multiple aspects of the marketing mix into strategic and clear narratives, identifying insights, risks and opportunities along the way to lead and inform stakeholders
Run and lead national campaign activations across multiple agencies and partners from inception/request for proposal/strategy and execution
Demonstrated proficiency and experience in the current and complex ‘Connected Word’ digital marketing realities and landscape
Education & Experience
BA or equivalent required. MBA preferred in Business or Marketing specialty
Relevant Experience Preferred with 3+years marketing/sales experience
Background in food service preferred or at minimum a passion for food
Bilingual (French & English) would be a major asset
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com < mailto:NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com > . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au 1-855-239-5459 ou NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com < mailto:NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com >. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.
We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.