Unilever Content & Community Strategist, Sir Kensington’s in New York, New York
About Us – Please allow us to introduce ourselves
Sir Kensington's makes condiments with character. We work to bring integrity and charm to ordinary and overlooked food. Beginning in 2010, we realized that while food was evolving, condiments weren't. So, we decided to make them better, starting with ketchup. Since then, we launched mayonnaise, mustard, and Fabanaise, and gained a cult following. Now, you can find our condiments in hundreds of leading restaurants, thousands of leading retailers, and millions of meal kit boxes across the country. But we're just getting started. We aim to be America's leading natural condiment brand, and we need your help.
In April of 2017, Sir Kensington’s joined Unilever, the leading progressive global consumer products company. With them, we're part of a family of global brands helping to define the future of good food and good business. With access to Unilever's resources and expertise, we will continue to operate independently from our SoHo headquarters.
About the Role –When you aren’t eating this is what you will do…
In Marketing, our objectives are to drive brand and revenue growth. One way will do this is making Sir Kensington’s famous by hacking pop culture in meaningful and unpredictable ways. We are determined to punch well above our weight and to catapult the brand forward with our unique blend of integrity and charm. Your success means that we are on the tip of the collective tongue, always in the air, at the center of the conversations that matter—in food and well beyond.
This is a growth role. This role pioneers, develops and leads the owned and earned platforms at Sir Kensington’s. We call this the Content Engine. The task for this role is not to develop the content, but rather run a set of well oiled, high-functioning, community-centric assets for the brand, centered around a content strategy, an editorial calendar and compelling brand voice. This role delivers a content and growth strategy to the Campaign Strategy & Planning team who then delivers a brief to our internal and/or external agencies. Those agencies’ assets are delivered back to this role for implementation and amplification across channels, as tools in campaign deployment as well as always-on communications.
This role is based in New York City.
The Content & Community Strategist will be responsible for 4 key areas:
» Know the Community: Lead research, build personas, dig into our archives and become an expert at our consumer and consumer journey—the Evolved Eater, Kensington Character, Tastebuds (we’ll explain)
» Strengthen the Platform: Lead, maintain and grow all the brand’s owned media properties; social channels, new media channels, website, blog, email, third-party brand pages, etc.
» Lead the Strategy: Build and drive strategy for engagement and affinity across social, loyalty and care.
» Grow the Community: Drive ambitious growth goals for followership, sign-ups, engagement and traffic and deliver growth.
Key Duties & Responsibilities:
Align with campaign marketing, e-commerce and sales teams to execute on- and off-line community growth activities
Collaborate with and/or manage agency partners
Guide and adapt creative assets to all owned marketing channels
Manage editorial calendar across all owned marketing channels
Understand and leverage consumer insights to provide creative solutions and activation ideas that bridge PR, social media, and e-commerce to maximize consumer engagement
Source and vet up-and-coming social media tools, platforms, events, to maximize the brand’s social media/digital footprint
Identify new and emerging brands and influential individuals for campaigns integration
Utilize insights and tools to measure efforts in accordance to KPIs and campaign objectives
Leverage data and benchmarks to provide strategic recommendations and activities for growth
6-10 years of social and digital; food and/or entertainment industry experience a plus
Proven experience in building strategies that grow communities
Must be very sharp on current trending influential individuals/brands and pop culture
Adept in creative problem-solving, extremely resourceful, proactive and results-driven
Team player with a positive attitude and strong interpersonal skills
Strong planning, project management, and organizational skills
Excellent writing, presentation and communications skills
Must be creative and very passionate about the food/entertainment industry
Should be self-motivated and demonstrate an ability to work autonomously, taking the lead on projects and anticipating the needs of the team
BS/BA in Communications or Marketing preferred
About You – Necessary ingredients
You are first and foremost entrepreneurial in nature. This job should feel more like a newsroom than managing likes and comments. So you are curious, tenacious, creative yet results-driven. You most likely come from the food world but if not, we’d love to hear about your applicable success. It is pretty likely you will have spent considerable time in social, digital or media—brand or agency side. You are a rabid trend-chaser, meme lover and know how to leverage today’s pop culture to build a lasting relevant position for this brand.
The Special Sauce – Figuratively speaking (though we also make special sauce)
If you're looking for an entrepreneurial, fast-paced startup environment, you'll thrive at Sir Kensington's. But there's more to it than that. If you’re naturally curious and seek to contribute at a purpose-driven food company, you'll feel at home here. We extend Sir Kensington's ethos of "integrity and charm" into the way we work.
Opportunity to contribute at a fast growing and entrepreneurial company
All the condiments (with character) you can eat
A supportive environment which values profession development, personal responsibility, and candor
Benefits include health insurance, 401(k), restaurant stipend, unlimited snacks, and more
Sir Kensington’s Mission and Values
We believe food is the most powerful human connector. To protect that superpower, we work to defend the dignity of food.
We reimagine ordinary and overlooked food with fearless integrity and charm.
OUR SECRET INGREDIENT IS PEOPLE.
We elevate the creative, analytical, and entrepreneurial power of our team and partners to solve the biggest challenges.
WE ACT WITH HONOR. EVEN WHEN NO ONE IS LOOKING.
We do what is right and build genuine, lasting relationships based on honesty and trust.
WE PUT SPECIAL SAUCE ON EVERYTHING.
We look for the diamond in the rough, infusing every product, experience, and relationship with magic.
WE THINK LONG TERM, YET ACT IN SHORT ORDER.
We are patient enough to make big things happen, yet get the job done now—even when the job to be done is not our job at all.
Equal Opportunity Employment
As Sir Kensington’s first value states, our secret ingredient is people. We seek to recruit and include people with a diversity of abilities, backgrounds, and cultures to better serve our diverse community of customers.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law at https://www.eeoc.gov/employers/upload/posterscreenreader_optimized.pdf .
As an equal opportunity employer, Sir Kensington's offers and encourages all applicants to provide personal information through this survey so that we may better serve our employees, customers, community, and comply with federal law. Completion of this data is voluntary and will not affect your terms or conditions of employment.
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.